One issue that has not received the attention it deserves is the limited supply of water and the amount of it that is being wasted. Journalist Stephen Leahy has written Your Water Footprint: The Shocking Facts About How Much Water We Use to Make Everyday Products. It is full of startling statistics. For example, did you know that it takes more than 7,600 liters (2,000 gallons) of water to make a single pair of jeans? That your morning cup of coffee required 140 litres (37 gallons) of water before it found its way to your table—water that was used to grow, process and ship the coffee beans? When we spend money on food, clothes, cellphones or even electricity, we are buying water — a shockingly large amount of water.
Your Water Footprint reveals how water is essential to our way of life in ways we never imagined. While water usage continues to soar, shortages now affect more than 3 billion people including millions of Americans and Canadians. A decade from now 3 out of 5 people will face water shortages.
Your Water Footprint provides essential information to reduce your water use which will help you save money, be prepared for shortages and ensure our children and grandchildren will have abundant fresh water. Water-wise choices is all about smart substitutions and changes, rather than sacrifice and self-denial.